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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Following Up on Fallacies about Getting Free Stuff “Free stuff” – the mere whisper of the words is often enough to make many people throw common sense out the window and head for the free goods like a missile to a target. And then there are those people whose eyes glaze over when they hear those words, because they can’t believe anything worth having can actually be free. The truth about free stuff is really somewhere in the middle. Yes, you can really and truly cash in on many freebie deals for things that you want to have, but a healthy sense of cynicism about free gear is also useful. Here are some of the important things to keep in mind about free stuff. The first myth you should throw out the window is that nothing good comes for free. The fact of the matter is that the price tag on a good doesn’t always match up to the quality, and there are many great free things out there. Case in point: music. Sure, everyone has heard the scare stories about file sharing online, and maybe some big record labels will come after you if you focus on their artists. Dig a little below the surface, however, and you can find a whole new world of really great bands that are more than happy for you to listen to their music over and over again. The same goes for free software. People on the cutting edge of technology who have a passion for creating new and efficient applications often develop open source code software. They’re doing it for the love of it, and they often have more talent than any ten suit-and-tie tech guys trying to hock their latest product for a mega profit margin. Here is where the reality part comes in, however. Yes, you can find wonderful things that are completely free – but yes, you can also find a lot of free things that aren’t worth your time at all and in some cases can cause you a lot of trouble. The net is a great place to fall victim to a “free stuff” scam, but you can also sometimes come across these scams in the mail as well. If something is free, but requires you to give your credit card number or bank details, run the other way. Another myth people have about free stuff, especially free stuff on the internet, is that when you try to cash in, the only free stuff you will be getting is an inbox full of more spam than you can handle. The truth about this is, well, that is can certainly be true. Many companies give away free things in exchange for your email address, so they can try to hit you up to purchase things in the future. What makes this a myth, however, is that it can be avoided. If you don’t want to choke on an inbox of spam, and who could blame you, set up a special (free) email account that you will use exclusively for freebie hunting. You’ll have the best of both worlds. The last myth about free stuff involves the “catch” people are always looking for. Often, for free stuff, the catch is a bit of junk mail or email or the fact that you have to submit to a time consuming survey. Sometimes, the catch is that if you get free stuff through a trial offer, if you don’t cancel it, it keeps coming, and this time you have to pay. The truth about these catches is, however, that the catch is in the eye of the beholder. These things don’t make products any less free; so don’t write off every free offer offhand. You might just find a catch you can live with to get a great free product you really want.

Short Trips: Articles are Great Ways to Enter the Writing Market (writing articles) Not everyone who loves to write is destined to become a writer. Most people define a writer as a person who makes a living from their writing. Writers are committed to a career of difficulty and very hard work. Not that every other job doesn’t include work, but writers make up a group of individuals who are less recognized for their contributions. Certainly there are famous writers who are appreciated for their efforts, but they do not represent the majority of those who take up a pen for their livelihood. If you love to write, but you’re not sure about taking the leap into becoming a writer, there may be a perfect option for you to use your skills. Writing articles is a writing job that can be taken up to whatever degree you would like to do so. Types of Articles to Write Because articles are such short pieces, each one can only cover the smallest piece of information that the world contains. Depth and length are limited by each other and so writing articles allows you to focus on just about anything you’d like. If the articles cannot cover the scope of material that you’d like to cover, you can write more. Articles come in all kinds of packages. They are written for magazines. A magazine will always have a general topic that it strives to cover. Within the broad topic though, there are thousands of possibilities for the creation of articles. Newspapers are more directed towards current events rather than interesting tidbits or random information, but they also must buy articles in order to be printed each and every day. There is also the possibility of writing articles for the internet. In that genre, the topics expand exponentially as time goes on. The opportunities are out there, so how do you start writing articles? Getting Hired for the Work To get hired to write articles you mostly need the ability to market your writing skills. There are many, many good writers in the world. To get hired to write, you must be better than good. You must be able to use your words to describe, explain and convince. You must let an editor know why you are the right writer for a particular job. If you can write effectively enough in your resume and cover letter, an editor will know immediately that you have the skills and abilities to write equally convincing and interesting articles. If you are interested in continuing in the process of writing articles, you must know how to construct great content into a great finished product. Writing Great Articles If you can allow your curiosity to drive you, you will never run out of the ability to create great articles. The first rule in writing articles is to be ever ready to learn something new. You never know when you’ll need that piece of information to back up your writing. The idea for writing articles is only half of the battle though. You also have to actually do the engaging writing. This is where you pull out all of your literary tools. Write with enthusiasm so that your reader will be enthusiastic. Write with variety and slight complexity so that your reader will not be bored. Add a little bit of suspense as you are writing articles so that every reader will keep going until the end. Writing articles can be a career, but it doesn’t have to be. The beautiful thing about article writing is the short term nature of each project. You will move from one topic to the next as you continue to learn and expand your writing abilities. Writing articles can take you from your front yard to across the world in as short of trip as you need it to be. If you are considering the possibilities available to you in a writing job, investigate the possibilities of article writing. If you are a writer, you’ll love the work.